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Four TV Shows That Are Using Social Media Effectively

by Asari Fletcher, intern blogger The entertainment industry and social media are becoming closely related. When monitoring viewer trends, networks are not only looking into ratings to monitor success, they’re also looking into social TV statistics. In the beginning of social media, popular TV shows only relied on a Facebook page for their fans to ‘Like’ and follow their updates. With social media technol
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Social Media: Viral Marketing and Zombie Apocalypse

by Emily Marsh, intern blogger It’s not a secret anymore. I’m not going to lie, I have been a zombie lover since I was 6 years old. Once I got a hold of a play station console whose only game was Resident Evil, my love for the undead began. I navigated through the mansion and Raccoon City as Jill and Claire (of course, with the help of three older siblings.) But my love continued to grow until I confessed to my boyfr
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Social Media: The Highs and Lows of Facebook IPO in Layman’s Terms

by Emily Marsh; internship blogger I don’t know about anyone else but when I saw my Facebook friend’s statuses and news article headlines titled “Facebook IPO”, my immediate thought was, “An IPO, what?” To be honest, I had no idea what an IPO was. I mean, I understand the stock market and what it means to invest in company stocks but would not say I have a good working definition of an IPO or the knowledge to explain
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Fifty Shades of Grey’s Effect on Social Publishing

by Asari Fletcher, intern blogger Have you read Fifty Shades of Grey yet? The erotic fiction book written by E.L. James, the 40-something London mother of two has sparked a new conversation for women in book clubs and in bedrooms. Apparently, Fifty Shades isn’t like the romance novel your grandmother reads. It explores the BDSM type relationship between an inexperienced college graduate named Anastasia Steele and a y
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