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by Asari Fletcher, intern blogger Being a professional on social media is hard. I am a newbie to Twitter. When you are new, you don’t know what to say or when to say it. In the beginning, I didn’t have many followers and didn’t know how to branch out and find people that were relevant to my industry. I wanted to get beyond the friends and family and become more professional with my social media usage. Since my initia

by Asari Fletcher, intern blogger Fashion has always been groundbreaking. Different styles and ways of presenting fashion pieces is always the norm. What happens when there is a backlash to fashion or a clothing campaign? Last June seemed to be one of the most offensive months in fashion this year. By using some tactics of Crisis PR management, these fashion offenses could have been avoided. Adidas recently found its

by Asari Fletcher, intern blogger We have less than 5 weeks until the London 2012 Summer Olympics and I can’t wait. Every year I set my schedule around the Olympics. I think it’s amazing to see the world’s greatest athletes breaking records and chasing their Olympic dreams. This year’s Olympics may break more than sports records. The London 2012 Summer Olympics is expected to have the largest amount of social media f

by Emily Marsh, intern blogger It’s not a secret anymore. I’m not going to lie, I have been a zombie lover since I was 6 years old. Once I got a hold of a play station console whose only game was Resident Evil, my love for the undead began. I navigated through the mansion and Raccoon City as Jill and Claire (of course, with the help of three older siblings.) But my love continued to grow until I confessed to my boyfr

by Asari Fletcher, intern blogger Whether you are starting a business or building your career, having a personal brand is important. Making yourself standout among a sea of people working in the same field can be intimidating if you do not know the power of branding. Who better to learn about successful branding than the Kardashians. If you have not heard of them then you must be out of the loop because you can find

by Asari Fletcher, intern blogger Last week, the House of Chanel named actor Brad Pitt as the new spokesperson for the Chanel No. 5 perfume brand. This move will mark the first time a man will be in ads for the iconic fragrance. Chanel No. 5 was launched by the French Designer Coco Chanel in 1922, since then it’s been a staple in women’s perfumes. The first ad campaign for the perfume started in the 1930’s and

by Emily Marsh, intern blogger Betsey Johnson is one of the most beloved personalities in the fashion industry. Her fashion shows are full of leopard print leotards, skull rompers, and everything punk rock with a girly, feminine touch. She creates clothing that is exuberant and flashy with cheerfully sexy undertones. Betsey’s wacky fashion shows are always a highlight at fashion week especially with her tradema

by Asari Fletcher, intern blogger Have you read Fifty Shades of Grey yet? The erotic fiction book written by E.L. James, the 40-something London mother of two has sparked a new conversation for women in book clubs and in bedrooms. Apparently, Fifty Shades isn’t like the romance novel your grandmother reads. It explores the BDSM type relationship between an inexperienced college graduate named Anastasia Steele and a y

by Emily Marsh, intern blogger Nowadays if you were to ask someone, “what is Tumblr”, they would shoot you a horrified glance and ask, “What rock did you finally crawl out from under?” For those of you who are not in the know, Tumblr is a blogging platform created in 2007. It has gained widespread popularity and has over 36.2 million blogs and more than 18 billion posts in February 2012 alone. It has not only changed

guest blogger; Kristen Griffie When I first heard about this story, I was amazed. It all started one day as I was playing around on Twitter. I was about 10 people deep in who followed who and who I wanted to follow out of the people who followed me, when I came across a tweet from Peter Shankman. I don’t remember exactly what it said, but I decided to follow Mr. Shankman . A few weeks later I noticed a Tweet by